I am so glad you are here.

Grab a cup of tea and pull up a chair because boy do I have a story for you.

I chose the path that a lot of you have chosen – to employ myself so that I had flexibility in my schedule (hello toddler at home!), financial freedom (cuz a girl loves to travel) and most importantly my SOUL was screaming at me to do work that has a positive impact on people’s lives? Sound familiar?

Here is where it all went south – I became a serial i’m-not-enough, i-need-to-do-all-the-things, as well as every-coaching-program kind of entrepreneur. I was overwhelmed, scattered, getting no where fast and on top of it I was burnt out and completely lost sight of all that juicy health knowledge I just spent my savings on.

I CRAVED a successful business but all the noise out there in social media land was causing me severe FOMO paired with a large dose of paralyzing fear.

Plus I was quickly running out of time and money, burning the candle at both ends and was beginning to fear that something had got to give (yuck that felt constricting).

Now I am more of a risk adverse individual and like my progress planned out. I feel that slow and steady is the race I want to play. That is why I never really resonated with the saying “jump off the cliff and build your wings on the way down”. THAT does not sound very enjoyable nor liberating to me. And I am ALL ABOUT doing what FEELS GOOD and letting that guide my decisions.

I did NOT want to jump off a cliff and free falling was definitely not a feeling I desired.

It was at this point I decided to do things differently. My way. What would feel right to me was deciding I could do it all. I decided to create a way to take the stairs instead of free falling off the cliff. What felt good was setting the foundation, taking it step-by-step, growing at a comfortable pace without burn out, and guess what? It didn’t have to be an either/or for me, it was actually both.

I got to create a balanced approach to my life and business without sacrificing my lifestyle, heath, or sanity on this journey. Because let’s be honest, the journey has got to feel just as good as the destination to fully enjoy all that life and our experiences have to offer.

Now that felt liberating and expansive.


So, how do you want to feel?

What if by discovering how you want to feel in all areas of your life and business it opened up the possibility to always being on the right path.


Because knowing how you want to feel is the most potent form of clarity you can have.

Rather than jumping blindly off a cliff, I help you intuitively build a strategy and action plan that can show you the stairs to success (because it is not only safer, it is saner). One step at a times feeling amazing the whole way. 

Doesn’t that sound lovely?

I believe freedom isn’t about the destination, it’s about the journey.  And I want you to feel free Every. Single. Day.

Certifications and the official details

Gina Fresquez

Gina Fresquez

Gina Fresquez, MS, CHC, is the founder of The Women’s Side Hustle Society, where she is committed to empowering ambitious, soulful women to bring their biggest entrepreneurial dreams to life in a way that’s infused with confidence, joy, ease, and freedom—without having to sacrifice their health, sanity, or lifestyle.

Gina holds a master’s degree from the University of Arizona and coaching certifications from the Institute for Integrative Nutrition and HCI Transformational Coaching Method as well as being trained in stress management and NLP mindset work, as well as a Desire Map Facilitator.

After spending many years in corporate sales and animal nutrition, Gina’s dream of becoming an entrepreneur came true in 2012, when she started her first side hustle as a health coach. Since then she has enjoyed the journey of strategically and intuitively coaching her clients through mitigating fears, breakthroughs, transitions, and transformations of building a successful business in a way that feels good to them. Gina accomplishes this through one-on-one coaching, masterminds, and women’s retreats. 

Gina lives in Seattle with her husband, René, and son, Ezra. Together they love traveling and exploring the outdoors rain or shine.

If you’d like help starting or growing your business with more ease, joy, and freedom, or if you’d like to hire Gina to speak or facilitate a workshop, send her a note at hello@ginafresquez.com