Season 2 Episode 1: Alexandra Franzen, Plan your shift

This week’s guest is Alexandra Franzen, professional writer, published author, consultant, and entrepreneur based in Portland, OR.  Alex writes about creativity, productivity, communication, goal-setting, entrepreneurship, and how to deal with difficult situations in your life and career. She loves telling stories about real life stories and sharing them with the world. Her work has been featured in places like Time, Forbes, Newsweek, The Huffington Post, and Lifehacker.

Listen in as we discuss her journey of how she transitioned into becoming a freelance writer from her corporate gig, dabbling in lots of projects to figure out what she really wanted, taking on new side hustles on top of a thriving business, and supporting her partner in staring his dream.

We dig into her breaking point, how to feel secure even when taking risk, how being self employed can actually be more secure, your business announcement, burnout, fears and ego of stepping away, planning your shift, give yourself time to experiment, and the importance of getting away from your business and enjoy life.

For more information on Alex, check out and make sure you grab her new book YOU’RE GOING TO SURVIVE,, a collection of true stories about tough, scary stuff and how to get through it.